Your business needs to have an active presence on the web. You want to own real estate in the form of your audience’s attention! You have to be in front of your customers for them to see you.
Are you looking to attract more prospects to your business?
Would you like to convert more of those prospects into actual paying customers?
Web content is one of the most important areas of a business in this day and age, and keeping people informed and engaged can be difficult.
You could be more productive focusing on your product or service, rather than thinking up what the write on your website or social media account. Imagine if you could have your content written for you by someone else who cares about your business as much as you do; someone who can get your readers hooked from the first couple of sentences. That would be awesome, wouldn’t it?
Do you deal with business-to-business (B2B) sales? Or do you deal with business-to-consumer (B2C) sales? Each one carries a different need to hook your prospects.
Business to Consumer (B2C)
We want to quickly get across what your business can do for the consumer, and make sure that your value is in the forefront of their mind. This is done by getting people to see what problems your company can solve for them in the first few lines.
Getting the real value of your business across to the customer quickly to keep their attention, without coming off as a “too good to be true” sales pitch!
Business to Business (B2B)
Copy writing content and social media engagement needs to be a little more calculated. The words in the copy and the social media posts still need to be engaging, without going into massive detail with spreadsheets and numbers. The point is to get the prospect to respond, then explain your services or product and how their business will benefit.
You want to solve a problem for your customer! It’s important to make your value to them clear. This should not focus on why your business is the “golden nugget”, but how you can help your customer.
There are folks out there just like me, who can write web content, email messages and blog posts that should engage prospects to respond for more information. Advertising in print in this way is called “copywriting“; surely you have heard the word, but I have heard a lot of people think something completed different, as it’s often confused with “copyrighting” which has to do with patents.
If you’re looking to improve your website content, whether it be your “about” section, “mission statement”, or any content, consider seeking a qualified copywriter.
It can take the headache out of the hours you might spend trying to think of the perfect words to put down for your customers to see. Or worse… Words that you quickly throw on your website and wonder why your clicks are not converting to sales for your business.
Creating social media content can be exhausting, trying to come up with 1-2 posts per week can take a toll if you’re looking for quality information and engaging wording.
You’ve got enough to deal with while running the rest of your business, you could contract a copywriter for a number of posts per week and pay them monthly.
You want to send out a regular email newsletter to the massive email list that you’ve collected from customers, but you’re not sure what to write… It could take hours to come up with something you’re happy to send out once a month, or bi-weekly, or even weekly.
You might not enjoy writing, or even the thought of it, so don’t torture yourself! Just grab a professional to create some content for you.
Check out My Services to see how we can help your business stand out through good copywriting and social media management.
P.S. If you are interested in the skilled trades/manufacturing industry, be sure to check out my blog where I post regularly. I strive for quality workmanship in all areas of life.